More Marilyn, More of the Time
Thursday November 20, 2008
It seems that Marilyn Monroe's fame - and the profitability of her image - will never fade
Now, after a court battle solved legal issues over the use of photos of the tragic star, a company called Legends Licensing will be able to license some of its 10,000 images of Monroe without paying royalties to her heirs -- driving fees down and profits up, according to a California newspaper.
The firm also licenses the image sof other dead celebrities, including Elvis and John Wayne. It has created a Marilyn Monroe division to handle an expected quadrupling of its business. Her image has been used to sell everything from wine to clocks, with more to come.
If she were alive today, she'd be 82.
Actress Megan Fox sports a Marilyn tattoo at the 2007 Teen Choice Awards. By Frazer Harison.Getty Images
Comments
Monroe had no heirs. She did will her worldly goods to Lee Strasberg, but there were no publicity rights at the time of her death.
The current Strasberg family never met, and didn’t know Marilyn…